How to Nail a Business Award: Lessons from a Serial Winner

Ever wonder why some companies consistently bag all the shiny trophies? Well, folks, buckle up because I'm about to spill the secrets on how to grab those accolades for your mantle—and it ain't just about having a good year or a snazzy logo.

Why Chase Awards? Oh, Come On!

Here's the deal: awards aren't just shiny objects to clutter up your office. They're a stamp of approval, a high-five from the industry, saying, "Hey, you're awesome." And believe me, they can open doors that were previously just walls. More clients, better retention, and yes, bragging rights at swanky business dinners.

In my journey (and I've had quite a few loops on this rollercoaster), scooping up awards has been more about strategy than luck. Want in on the secrets? Let’s dive in.

Strategy Session: Game Plan for Victory

First off, knowing the battlefield is half the battle won. Each award has its own quirks—some need you to illustrate financial growth, others want you to showcase innovation or community involvement. Get this: I once won an award just because we had the guts to implement AI in a way no one else in our niche had—even dared to think about.

And don’t just throw in an application because you think you're awesome. Tailor that pitch! Make the judges feel like your business is the square peg for their square hole—or was it the round one? Whatever, you get my point.

Justin’s Cheat Sheet for Award-Winning Applications

• Understand the criteria: Like, really understand it. Don't skim!
• Quantify achievements: Numbers are your best friends. They’re like dogs, but for business.
• Tell a story: Weave your facts into a narrative. Yes, even numbers have a tale.
• Be visually compelling: Good design wins hearts. Bad design just wins migraines.
• Proofread: Nothing yells 'I don’t care!' louder than a typo.
• Follow up: Shows you're keen, not desperate. There’s a fine line!

So, remember, tailor, dazzle, and proofread! Simple, right?

When You Win, It’s Just the Beginning

Snagged that trophy? Excellent. Now the real fun starts. Leverage that win! Update your marketing materials, blast your socials, and maybe throw a little party for the team—they deserve it. A win can be a morale booster like no other.

And here's a little secret: winning once makes it easier to win again. It's like that first domino that sends all the others tumbling. Use the momentum, keep innovating, and keep applying. Rinse and repeat!

Got Questions or Wanna Brag About Your Own Wins?

I’m all ears and maybe a bit of advice, too. Winning isn’t everything, but it’s something pretty awesome to aim for. What’s your take?